At BTP Media, our video production services talk a lot about marketing. It’s not because we’re marketers, but because we know how important marketing and branding is, and how our video services can help. We’ve talked about improving organic rankings with videos. We’ve covered what you can do with your branded content video. We’ve even talked about producing a video yourself versus hiring a company like BTP Media.
Today, we’re diving into one of the biggest questions that business owners face: Should you hire someone for marketing and video, or try to do it yourself? Our video production services will dive in. Learn more, and contact the videographers at BTP Media to get started.
Consideration #1: Cost
As a business owner, you’re always trying to cut back on costs. If you can do something yourself, you’d likely rather take care of it than pay someone else to. In the case of marketing, however, it’s a little trickier.
On one hand, you could save money by doing marketing yourself — learning how to run Google and Facebook ads, optimizing branded content videos on YouTube, working on your site’s SEO, etc. However, if you don’t do it correctly, you could spend a lot of time not seeing any results. In many instances, running ads incorrectly or performing bad SEO could actually hurt your site and business as a whole.
Cutting costs is a bit of a toss-up when it comes to doing your own marketing. Whereas painting your business or cleaning up your restaurant are definitely things you can easily accomplish, marketing is one area where it pays to either be the expert or to hire one.
Consideration #2: Time
The saying is right: time is money! If you spend hours each week running your own marketing, only to be unsuccessful and see little to no reward for your efforts, that’s a waste that no business owner wants to deal with.
Hiring outside marketers is essential for delegating effectively and reserving more time for higher priority tasks that require your immediate attention. Just like with video production services, you will save on countless hours spent in the editing room and filming process itself when you rely on the experts who know how to be efficient.
Consideration #3: Quality
Someone who has experience with marketing is going to produce better results than you can. Plus, with all that you have on your plate, it’s going to be tough to spend the time needed to do a good job with marketing. Online marketing is a multifaceted industry, and your business will do better and generate more results when you work with the experts.
Just like you wouldn’t try to fix your car if you don’t know how, you shouldn’t try to online market unless you’re fully devoted to understanding how online marketing works.
BTP Media thinks it’s pretty clear. When it comes to running your business, you should rely on the experts for the best results — for marketing, videography, and everything in between.
We’re proud to be the experts in video production services across the U.S., and we’d be honored to help you improve your business with video production of the highest caliber. Our videographers offer both animation and drone videography services, and can produce branded content videos, beauty videos, promotional videos, and so much more. Visit our portfolio to see our previous work, and contact us today for a free quote.