Organic rankings, SEO, keywords — these are all terms that are a must-know for business owners in the 21st century. Gone are the days of the yellow pages and running ads in the newspaper. In the here and now, every business owner should have at least a basic understanding of how to improve their organic traffic.

Our branded content video production services will dive into some of the basics behind organic traffic, and we’ll tie in why video is essential to helping your business grow its momentum. Learn more from BTP Media, and get started with our team for polished, exceptional videos that can help your business thrive.

Organic Rankings: A Brief Rundown

When you search something on Google, say, “plumbing services,” you are more than 90 percent likely to not leave the first page of search results. Statistically, you’re more than 60 percent likely to not look past the first three plumbers that pop up. This “golden window” or “golden triangle” as it’s sometimes called, refers to this tiny window on search engines where most people stay.

If you’re a plumber and you’re showing up on page two or beyond, there’s a much smaller chance that people are going to visit your site and, subsequently, choose your business. In the age of immediacy, people need answers and results right away — it’s rare that we click on page numbers in Google to find what we’re looking for.

By focusing on your organic rankings, you are focusing on targeted keywords that will help your business pop up on page one for your services. This increases your chances for being the service or business that people rely upon.

Important Terms:

Organic Traffic: How many people are visiting your site based on the keywords they search for.

SEO: Stands for “Search Engine Optimization.” Refers to strategies that you can do on your site to help improve your rankings on Google and other search engines.

Keywords: Words that people are searching for that are relevant to your business.

Conversions: Refers to how many people are contacting your business. A higher conversion rate means more people are interested in your services.

How Does Video Help Organic Traffic?

We’ve talked about how you can use video to help grow your business, but there are plenty of ways that a branded content video production can specifically help your organic rankings. Here are just a few:

Google crawls for video.

If you build a page on residential plumbing services and it’s only text — no images or videos — Google will recognize some of the keywords that you use, and it will recognize that you’ve added content to a site. However, it will do very little to improve your rankings. By putting video onto a page, Google recognizes this as rich content and media, and boosts your rankings as a result.

In short, Google crawls sites to see which ones have video, rich images, and design, and which ones don’t — the sites with the former elements are more favored and have the potential to rank higher.

Videos keep people on the page longer.

The right branded content video production tells a story and is engaging. It keeps people watching and intrigued, and it keeps people on your site for longer. This is important, because it extends the chances of a potential customer choosing your business.

Think of it like going to a store. If you walked into a clothing store and immediately walked right back out, there won’t be a sale. But if you stayed in the store for a longer period of time, there’s a higher chance that you’ll find what you’re looking for, and the store will profit as a result.

With video on your website, you’ll have a higher chance of keeping someone around, and will have a higher chance of making a sale as well.

Video shows what words cannot.

Even if you’re ranking on page one of Google for your business, this means nothing if you’re not converting. That aforementioned wall of text doesn’t look professional, and it takes too long for people to understand what you’re trying to say. With a video, you can have a quick-hitting, easy-to-follow, watchable message that takes less time to show the exact same information.

As we mentioned, in the age of immediacy, people are more likely to watch video than they are to read a long article. With the right branded content video production, you have a higher chance of keeping people engaged in the message that you’re trying to show.

Using video across various platforms drives more traffic to your site.

Internal and external linking are crucial to your SEO strategy. Google views links to your site or your page as a form of validation and trust in what you do, and boosts your rankings as a result. When you get the chance to link back to your site (within reason), this is beneficial to your organic traffic.

With videos, you can provide site links through YouTube and Vimeo descriptions. You can also use video for social media posts to help grow your web presence, while simultaneously providing links back to your website. Providing links is vital for improving your organic rankings.

It’s pretty clear to see that video is instrumental in growing your organic traffic. BTP Media can help. With unparalleled video production services and digital storytelling expertise, we’d be honored to create a video that can help your business thrive. Contact us for branded content video productions, beauty videos, commercials, and more.